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DALLAS Element 79 Partners is developing print ads for Pepsico’s new Smart Spot food products that are designed to appeal to health-conscious consumers.
Among the products that will bear the Smart Spot logo are the snack foods from Plano, Texas-based Frito-Lay. Others will include Tropicana juice, Gatorade, Quaker foods and Diet Pepsi, company officials said.
“Consumers have told us they want simple, clear and positive information to help them identify and consume food and beverage choices that contribute to healthier lifestyles,” said Steve Reinemund, chairman and CEO of PepsiCo, who introduced the campaign yesterday in Plano.
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