Frito-Lay Names Rachel Ferdinando as New CMO

Jennifer Saenz will be promoted to president of PepsiCo Global Foods

headshot of Rachel Ferdinando
Ferdinando made a name for herself with her unusual marketing campaigns. Pepsi Co.

Rachel Ferdinando—who previously spearheaded Frito-Lay North America’s marketing efforts and partnership portfolio—is being promoted to chief marketing officer, the company said today. The company’s former CMO, Jennifer Saenz, will be promoted to president of PepsiCo Global Foods.

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@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.