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Rachel Ferdinando—who previously spearheaded Frito-Lay North America’s marketing efforts and partnership portfolio—is being promoted to chief marketing officer, the company said today. The company’s former CMO, Jennifer Saenz, will be promoted to president of PepsiCo Global Foods.
As the CMO, Ferdinando will be tackling brand marketing, innovation, design and media for the $16 billion snack food giant. The move will also see her take on an svp role at the company.
“In her previous role, Ferdinando led the team that accelerated the growth of core brands, evolving the Doritos brand for the next generation,” said Frito-Lay’s parent company, PepsiCo, in a statement.
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