Frito-Lay Names Chief Marketer

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DALLAS In its second major management change this week, Frito-Lay today named Jaya Kumar chief marketing officer for the company’s North American operations.

Kumar, 42, was previously group vice president of insights, innovation and shopper marketing. Under that title, he shared supervision of Frito-Lay’s marketing with Lora DeVuono, group vice president in charge of brand marketing and advertising.

DeVuono

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in