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Dieste’s Doritos Work Gets National Hispanic Play
DALLAS–Frito-Lay is rolling out a Doritos test market campaign created last year by Dieste & Partners to a national audience, while the Dallas agency works on additional ads aimed at Latino consumers.
Sources said the Plano, Texas-based snack food maker will spend a company high $6-10 million on marketing efforts directed at U.S. Hispanics this year.
An undisclosed portion of that budget is being spent during Univision’s World Cup soccer coverage.
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