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DALLAS The position of Frito-Lay’s chief marketing officer, who has been promoted to president of a newly created division for salty snacks, is not being replaced at this time, the client said.
The move is not expected to affect the Plano, Texas-based company’s agencies, client spokesperson Lynn Markley said. Roster shops include Omnicom Group’s BBDO, New York, and Tracy Locke Partnership, Dallas.
John Compton, who has served as CMO since 2001, will now handle sales, marketing and new-product development for the new division.
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