Frito-Lay Eliminates Top Marketing Post

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DALLAS The position of Frito-Lay’s chief marketing officer, who has been promoted to president of a newly created division for salty snacks, is not being replaced at this time, the client said.

The move is not expected to affect the Plano, Texas-based company’s agencies, client spokesperson Lynn Markley said. Roster shops include Omnicom Group’s BBDO, New York, and Tracy Locke Partnership, Dallas.

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