Frito-Lay Eliminates Top Marketing Post

DALLAS The position of Frito-Lay’s chief marketing officer, who has been promoted to president of a newly created division for salty snacks, is not being replaced at this time, the client said.

The move is not expected to affect the Plano, Texas-based company’s agencies, client spokesperson Lynn Markley said. Roster shops include Omnicom Group’s BBDO, New York, and Tracy Locke Partnership, Dallas.

John Compton, who has served as CMO since 2001, will now handle sales, marketing and new-product development for the new division. The company’s core brands, including Lay’s, Ruffles and Fritos, will be among the brands in the salty snacks unit.

Frito-Lay also has a convenience foods division that includes cookies, crackers, and nuts.

Markley said the creation of the new division “underscores our commitment to growing our salty business.”

The move was made in conjunction with several other management changes from PepsiCo, Frito-Lay’s parent company, that are aimed at promoting growth and productivity. Among them, Al Bru was promoted to chairman and chief executive officer of Frito-Lay from president and CEO.