Frito-Lay Consolidates With Tracy Locke

DALLAS–Frito-Lay North America has consolidated its promotions account with Tracy Locke Partnership, the client said Monday.

TLP, Dallas, had previously handled joint retail promotions between Frito-Lay and Pepsi-Cola, and is the promotions agency for some of Pepsi’s largest bottlers. The decision ends a three-year relationship between Frito-Lay and its other promotions agency of record, Frankel & Company, Chicago.

Billings were not disclosed.

J. Dee Hill