Frito-Lay Awards Salty to Millsport

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DALLAS Millsport, a division of Omnicom Group’s The Marketing Arm, received Partner of the Year honors at Frito-Lay’s annual Salty Awards, the shop said.

Recognizing outstanding achievement in marketing, the award was given to the Frito-Lay agency or supplier who “best develops an insight, program or tool that delivers productivity, elevates Frito-Lay’s capabilities, adds value throughout a project through creativity, flawless execution, and understanding Frito-Lay’s business,” as outlined in the award criteria.

Millsport won the 2004 Salty for its work on the Lay’s Challenge, an event-marketing program, and the Lay’s Touchdown Dance, a retail and consumer promotion that culminated at Super Bowl XXXVIII.

“We’ve





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