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If cats are the unofficial animal mascot of the Internet, bacon might be their culinary equivalent. (Seriously, will people ever tire of reading lists of things that could be improved with bacon?) Last weekend at the South by Southwest Interactive festival in Austin, Friskies managed to combine the two in a clickbait-worthy activation promoting the brand's new line of bacon-flavored cat food.
The "Haus of Bacon" pop-up art gallery offered guests a chance to hobnob with celebrity felines, including Friskies' spokescat Grumpy Cat as well as Nala Cat, Waffles, SamHasEyebrows, Oskar the Blind Cat and his brother Klaus.