Fringe Celebs Tout Fuse in New Spots

Independent New York agency Amalgamated breaks a print and outdoor effort today for MTV competitor Fuse, positioning the cable channel as the “outsider” destination for music videos. The work features fringe celebrities such as Robin Byrd and Tammy Faye. TV spots are slated to break Nov. 17. Spending was undisclosed. J.L. Media in Union, N.J., handles media.