Branding

Frieze Art Fair Finds Brand Balance by Mixing Nostalgia With Modernity and Expanded Access

Past sponsors returned alongside new ones to create an in-person, high-tech event

Frieze NY 2022 overhead shot — Frieze 2022’s brand partners drew from the lessons of 2021, combining the advantages of in-person gathering with those of video technology for some real life mingling.Courtesy of Casey Kelbaugh/Frieze

June 21, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Despite cyclical pandemic surges, inflation pressures and the lingering anxiety of returning to full-scale live events, Frieze Art Fair’s agile recovery was successful.

Cat Weaver

Cat Weaver is a freelance journalist, writing for clients in ad tech, marketing and the arts.

Branding

Frieze Art Fair Finds Brand Balance by Mixing Nostalgia With Modernity and Expanded Access

Past sponsors returned alongside new ones to create an in-person, high-tech event

Cat Weaver

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Cat Weaver