Frieze Art Fair Finds Brand Balance by Mixing Nostalgia With Modernity and Expanded Access

Past sponsors returned alongside new ones to create an in-person, high-tech event

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Despite cyclical pandemic surges, inflation pressures and the lingering anxiety of returning to full-scale live events, Frieze Art Fair’s agile recovery was successful.

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