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BOSTON In its first major push for Friendly’s Ice Cream since winning the chain’s ad account last December, Omnicom’s Zimmerman Advertising this week breaks a multimedia campaign set in an “Ice Cream World.”
A TV spot combines live action and animation for a musical tour of a land where sunflowers and dragonflies are made of ice cream and banana-split boats sail down chocolate rivers. The tagline is: “Friendly’s. Where ice cream makes the meal.”
“Friendly’s is a brand that must be re-invigorated,” said Michael Goldberg, evp, CMO at Zimmerman in Fort Lauderdale, Fla.
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