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Andrea McKenna has joined Friendly Ice Cream — parent of the Friendly’s restaurant chain — as vp, marketing and chief marketing officer.
She was most recently svp, marketing at clothing retailer Talbots, where she spent the past eight years. That followed a nine-year tenure at Dunkin’ Donuts, where she was director of advertising and sales promotion.
Her agency experience includes stints at Boston shops Arnold and Hill, Holliday. The latter is a former Friendly’s agency.
McKenna succeeds Skip Wheldon, who left in March.
The
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