Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS–TGI Friday’s narrowed its search to four finalists Monday, sources said.
Among those continuing in the pitch for the $40 million account are Deutsch/LA, Marina del Rey, Calif.; McCann-Erickson, New York; and TBWA\Chiat\Day, Playa del Rey, Calif.; as well as incumbent Publicis in Mid-America, Dallas.
Approximately seven other agencies contacted by Friday’s did not advance, including Fallon, Minneapolis; Kirshenbaum Bond Creative Network, New York; and The Martin Agency, Richmond, Va. The Dallas based-based casual dining chain plans to make a selection in December.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in