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DALLAS A television spot entitled “Snowman” is one of the first ads for convenience store chain 7-Eleven from Omnicom Group’s Freshworks, a team led by TracyLocke, the agency said.
Airing through the holidays, the TV commercial shows a snowman changing colors from white to green as he sips on a Slurpee Brainfreeze that alters his coal eyes and carrot nose because of its coldness.
The spot was produced by Rhythm & Hues in Los Angeles, best known for visual effects in the recently released Chronicles of Narnia movie.
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