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NEW YORK — Fresh Grey has won the estimated $10 million Vlasic Pickles condiments account following a review, the agency confirmed.
Foote, Cone & Belding in New York was the incumbent and did not defend. Finalists included Mezzina Brown & Partners and Hill, Holliday, Connors, Cosmopulos, both New York, and Top Spin in Princeton, N.J.
Fresh Grey is one of eight “villages” of Grey in New York, whose president and CEO Steve Blamer said in a statement that the win “affords our people the opportunity to partner with this key client and return the much deserved luster to this icon brand.”
Vlasic
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