French's Search Down to Three

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NEW YORK–Three New York shops have advanced to the final round of the review for French’s mustard: Deutsch, DDB, and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, sources said. Three other New York agencies–TBWA\Chiat\Day, Kirshenbaum Bond & Partners and Jordan McGrath Case & Partners–did not advance.

Billings on the account, which also includes French’s potato sticks, French’s French fried onions, Worcestershire Sauce and Frank’s RedHot Sauce, are estimated at $12-15 million.

French’s

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