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NEW YORK — Reckitt Benckiser has cut the field of hopefuls down to six in its search for a new agency to handle ad duties on French’s mustard and other condiment brands, sources said.
The shops in the running are Deutsch; DDB; TBWA\Chiat\Day; Kirshenbaum Bond & Partners; Messner Vetere Berger McNamee Schmetterer/Euro RSCG; and Jordan McGrath Case & Partners, according to sources.
Four New York shops did not advance: Berlin Cameron & Partners, Fallon, Merkley Newman Harty & Partners and Della Femina Rothschild Jeary and Partners, said sources.
Billings
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