French Retailer Celebrates the Strength of a Brotherly Bond in New Spot

La Redoute's new ad centers on the love shared by two stepbrothers

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If you’re lucky enough to have siblings, you’ll know all about the love and rivalry that come with being a brother or sister.

French fashion and homeware retailer La Redoute, which sells across Europe, has captured this love in its latest spot by showing the bond between two stepbrothers and highlighting the brand’s role in helping families make a home.

‘Love does not fade away with physical distance’

The ad, by agency Fred & Farid Paris, shows an older brother as he prepares to move out of the home.

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