French Retailer Celebrates the Strength of a Brotherly Bond in New Spot

La Redoute's new ad centers on the love shared by two stepbrothers

The ad, by agency Fred & Farid Paris, shows an older brother as he prepares to move out of the home. Fred & Farid Paris / La Redoute

If you’re lucky enough to have siblings, you’ll know all about the love and rivalry that come with being a brother or sister.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.