PARIS - An eagerly awaited report on the early effects of the loi Sapin on the French " /> French Media Law Called Into Question: Law May Place Undue Burden on Print Media, Agencies, Media Independents <b>By Daniel Tille</b><br clear="none"/><br clear="none"/>PARIS - An eagerly awaited report on the early effects of the loi Sapin on the French
PARIS - An eagerly awaited report on the early effects of the loi Sapin on the French " />
PARIS - An eagerly awaited report on the early effects of the loi Sapin on the French " />

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French Media Law Called Into Question: Law May Place Undue Burden on Print Media, Agencies, Media Independents By Daniel Tille

PARIS - An eagerly awaited report on the early effects of the loi Sapin on the French

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Some industry observers expect to see a ferocious lobbying effort in the coming months as interest groups push for reforms. One agency ceo said he wouldn’t be surprised to see the government ultimately mandate a return to the 15% commission: a level that has been bargained away by clients over the years by intermediaries, who then made up the revenue shortfall with sur-commissions, called kickbacks by some, paid by the media to buyers in exchange for media volume commitments.
Many advertisers have been reluctant to return to the 15% commission since the loi Sapin took effect, sticking another nail in the...

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