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BOSTON Pharmaceutical concern Sanofi-Synthelabo said on Tuesday that it has hired Publicis Groupe for global communications chores following a review of holding companies.
The ad budget is approximately $245 million and the contract runs for three years, the client said in a statement. Previously, the work had been split among shops at various holding companies. Paris-based Publicis beat out crosstown rival Havas and London-based WPP Group in the review’s final round, sources said. Neither the client nor Publicis could immediately be reached.
“The
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