French Beauty Brand Sephora Tests AI Product Placement Tech

The brand has featured in a Middle Eastern video through a partnership with Warner Music and Mirriad

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within a music video that has been viewed over 2.8 million times since release.

The video, for the track “Ana Majnouna” by Bahrain artist Hala Al Turk was released by Platinum Records in January, and Sephora’s products were inserted in it using in-content advertising company Mirriad’s technology.

Directed by Nicolas Tabbal, the video sees Hala perform in a luxurious Middle Eastern apartment, surrounded by video games and luxury goods, with some Sephora branded items having been added in post-production.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in