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Experian this week said its final goodbye to the popular freecreditreport.com band. The Victorious Secrets, a pop-rock band from Detroit, was chosen as a replacement to appear in future ads.
As previously reported by Brandweek, Experian is shifting its focus from credit reports to credit scores. The Victorious Secrets will be the face of new ads for freecreditscore.com, a Web site Experian launched earlier this year. The credit bureau is not shutting down freecreditreport.com, but rather, spotlighting the new site as its “premier brand.”
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