Freebairn’s Creative License Impresses Georgia

ATLANTA Freebairn will promote the new license plates of Georgia’s Department of Natural Resources, the agency said.

Twenty-three of the 26 poster design proposals selected for internal review came from the Atlanta agency, according to the client.

“Freebairn’s excitement in the project was reflected in its creative work,” said Beth Brown, DNR’s public affairs manager.

To promote the new license plate—and the projects funded by proceeds from the tag sales—Freebairn will create print ads, posters, graphics for e-mail promotions and envelope inserts. The campaign will launch in third quarter under the theme “You give. They live.”

The assignment is Freebairn’s first with the state. Agency president and chief executive officer John Freebairn said he hopes to parlay the account into future opportunities.

The DNR has issued conservation plates since 1997. This year the state will issue a new design featuring a bald eagle and American flag, available in 2004 when all Georgia motorists are issued new plates.

Billings are undisclosed.