IN A FREE FALL FOR UNCLE SAM

In what may go down as the most extreme challenge in advertising history, the U.S. Army this month invited itsminority agencies to demonstrate their teamwork by participating in a tandem parachute jump.

Willing to jump out of an airplane for a new client, Victoria Varela Hudson of Latino marketing firm Cartel Creativo strapped herself to a member of the Army’s elite Golden Knights skydiving team and took the plunge.

“At that moment my life depended on him and his life depended on me cooperating with him while catapultingto the ground at over 150 miles per hour,” she said.

Developing the Army’s new ad campaign was also a “tandem effort,” Hudson said.