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With so many hard seltzers on the market now, Corona’s key ingredient for standing out is all in the name.
The brand has launched its latest hard seltzer, Corona Hard Seltzer Limonada, which is inspired by Mexican limonada recipes and made with real lemon and lime juice. To introduce the drink, it gave customers a chance to taste it for free—as long as they could pronounce the name correctly.
Corona partnered with language-learning platform Duolingo for an activation on the Las Vegas Strip, where the brand tested people’s language skills by asking them to order Corona Hard Seltzer Limonada in Spanish.
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