Frederick's Hosts Consumer Undie Contest

NEW YORK Brands have a lot of faith in their customers these days. They turn to them to come up with everything from ads (Doritos, Chevy and others), video game concepts (Doritos), even business ideas (Dell).

Now, they’ve moved on to lingerie.

Beginning next month, Frederick’s of Hollywood is running a six-week online promotion for users to submit designs for a corset that Frederick’s will produce to be modeled on the runway during its annual “Clothes Off Our Backs” charity auction.