Freak Week: Anatomy Lessons

Diesel uses its head, and not much else, in a comical new video that we posted on AdFreak last week. The three-minute-plus clip, done by Spanish agency Shackleton to promote Diesel’s new line of motorcycle helmets, tells the faux-poignant story of Quique the Head. An Argentinean man evidently born without a body, he needs his Diesel helmet to protect him when he rolls off tables and down stairs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in