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New Zealand continues to produce some supremely wacky PSAs. When it’s not using gruesome imagery to horrify its populace into driving safely, it’s creating cinema-quality pro-bono ads starring 7-foot-tall animatronic yetis. We posted one such ad last week from Colenso BBDO for LandSAR (Land Search and Rescue). It shows a yeti rescuing a guy named Dave, who’s been injured while climbing in a remote area.

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