Frank's Reunites With Meridian

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Frank’s Nursery & Crafts, which took the bulk of its ad duties in-house in 1998, has returned to one of its former agencies, naming Meridian Advertising for its $10 million account without a review.

As a result, The Troy, Mich.- based retailer will eliminate its small internal ad department. Several employees from that unit have been hired by the agency, said Jeff Jacobs, Meridian executive vp of marketing and planning.

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