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Omnicom Group’s Energy BBDO in Chicago has hired Judy Franks as director of brand behavior, a new position. She was most recently a strategy director at Publicis Groupe’s Starcom. In her new position, Franks has been charged with developing a discipline to ensure that the agency’s creative ideas are implemented across all media touch points, including advertising, point-of-sale and customer experience. She will report to president and CEO Tonise Paul. At Starcom, Franks led the agency’s healthcare practice.
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