Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON The Ad*itive said it is launching ads to support an RBK apparel and footwear line by Scarlett Johansson.
The campaign, which launches in March, reveals the lifestyle and personality of the actress behind the camera: reading movie scripts, sketching designs and relaxing in her signature collection.
One print ad headlined “I am more than a cover story” shows Johansson reclining on a sofa, studying a screenplay, with the overarching RBK tagline, “I am what I am.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in