Frankel Names Heir Apparent

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While continuing to consider a possible initial public stock offering, marketing services agency Frankel here has signaled its intention to remain a family business.
Peter Frankel, the 34-year-old son of agency founder and chairman Bud Frankel, last week was named
to the new post of vice chairman for the company.
The junior Frankel has been with the agency, which reported 1997 revenues of $77 million, since 1994, working on a variety of tasks, including new business development.

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