Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Frankel will be the lead agency in the Publicis Groupe consortium tapped to handle a $125 million effort to shape up preteens.
The Chicago shop put together what director of client services Kathy Hartman called a “holistic approach” for the Centers for Disease Control and Prevention re view. The Publicis alliance of Frankel, Saatchi & Saatchi and Publicis Dialog bested a group led by DDB Seattle for the government contract.
Frankel will handle event marketing, including a national tour, on line and grass-roots initiatives in the CDC’s campaign to promote healthy lifestyles to “tweens,” youth between the ages of nine and 13.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in