Frankel Healthier Through CDC

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Frankel will be the lead agency in the Publicis Groupe consortium tapped to handle a $125 million effort to shape up preteens.

The Chicago shop put together what director of client services Kathy Hartman called a “holistic approach” for the Centers for Disease Control and Prevention re view. The Publicis alliance of Frankel, Saatchi & Saatchi and Publicis Dialog bested a group led by DDB Seattle for the government contract.

Frankel will handle event marketing, including a national tour, on line and grass-roots initiatives in the CDC’s campaign to promote healthy lifestyles to “tweens,” youth between the ages of nine...

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