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Economic boom and bust have slowed Frankel’s acquisition efforts in the almost two years since it was sold to the Publicis Groupe. But the agency has finally secured a deal to establish an East Coast presence and boost its capabilities for event marketing.
The Chicago-based promotions shop has reached an agreement to buy Creative Alliance Marketing & Communications in Southport, Conn., which will now be known as Creative Aim.
“To do an acquisition now is easier than it was a year ago,” said Jim Mack, Frankel’s CEO.
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