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Foxwoods Resorts Ca-sino plans a $3 million multicultural push, and will rely on a trio ofspecialty shops to help it reach a broader audience throughout the Northeast.
The client last week named Admer-asia, SpikeDDB and HispanAmerica, all New York, as its minority marketers.
“We felt we needed to work with folks who were specialists in the multicultural space,” said Martin Kramer, director of advertising at Foxwoods in Mashantucket, Conn. The casino has earmarked $3 million for a minority marketing push in 2003, Kramer said.
Foxwoods’ new ad partners will not affect its relationship with Trahan, Burden & Charles in Baltimore, which for the past several years has handled the casino’sgeneral-market account.
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