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Looking to create a strong brand image in the face of heightened competition, Foxwoods Resort Casino in Mashantucket, Conn., has tapped Trahan, Burden & Charles for the creative portion of its estimated $10 million ad account.
The Baltimore shop beat out Ingalls in Boston and the team of Artustry Partnership and The Ad Store, both in New York, in the final round of a review. Incumbent Weller O’Sullivan in Los Angeles did not participate.
Trahan’s 12-year stint working for Harrah’s Entertainment put the agency over the top, said Martin Kramer, director of advertising for Foxwoods.
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