Fox Strikes OOH Deal With ProLink

Fox is getting into the digital out-of-home business through a deal announced Friday (Sept. 26) with ProLink Solutions, which operates 30,000 GPS-equipped screens on golf carts across more than 400 golf courses. As part of the agreement, National Advertising Partners, the Fox-owned sales unit that represents sports networks across the country, will represent and sell a variety of ProLink’s GPS media inventory to offer advertisers on-course, on-air and on-line advertising.

The first integrated advertising opportunity will be a TV program highlighting America’s great public golf courses, planned for an early 2009 launch.

“Clustered with ProLink, we can offer our advertisers a unique solution crossing many mediums, all targeted at a highly desirable audience. To our knowledge this is the first time that a sponsor using broadcast budgets will be able to buy a multi-focused platform including a leading digital out-of-home venue from one provider designed for maximum impact and substantial ROI for the advertisers,” said Kyle Sherman, executive vp of ad sales.

Last year, ABC New Media Sales also signed a deal to represent ProLink’s inventory to national advertisers. Brands that have used ProLink include Toyota, General Motors, American Express-Starwood and HBO.