Fox Strains to Keep Race Pace

Fox’s Sunday-afternoon telecasts of Nascar races are attracting considerably higher viewership than the network guaranteed to its advertisers, but Fox is having difficulty selling its ad inventory. While Fox’s Nascar ratings are more than doubling those of the NBA on NBC, the persistent perception that stock-car racing attracts a lower-income, regional audience kept many major sports advertisers from making commitments to Fox before the racing season began six weeks ago.

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