Fox Sports Breaks Ads

Fox Sports Net plans to unveil a pair of regional television campaigns this week.

Separate efforts from Duffy & Shanley in Providence, R.I., tout the cable channel’s 20th anniversary and promote its broadcasts of college hockey games.

The anniversary push includes several spots that show fans recalling great moments in New England sports, such as Ted Williams’ home run in his final at-bat in 1960. The tagline, “We live for the moments,” closes out the spots.

New England’s rich sports heritage yields plenty of highlights to draw from, said agency president Jon Duffy.

The college hockey commercials, tagged “Make some noise,” feature interviews with associates of a new spokesman, “Airhorn Guy,” who makes his living operating the air horn at the rink. In one spot, a voiceover asks a woman if she knows Airhorn Guy. “What?” she says, asking him to repeat the question before finally removing her earplugs.

In other spots, two sportscasters, who are in a hockey press box, talk about past events and experiences with Airhorn Guy.

This is Duffy & Shanley’s first effort for Fox Sports Net since adding the business this summer after the demise of the client’s previous shop, Lane Advertising in Salem, Mass.

Agency credits include chief creative officer Peter Marcionetti, creative director and copywriter Michael Silvia and art director Josh Wood. The spots were crafted by Element Productions, Boston. Leif Husted-Jensen directed.