Fox Soccer Joins With Jose Cuervo

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NEW YORK Fox Soccer Channel has signed Jose Cuervo Tradicionale, a Diageo brand, as title sponsor for its primetime lineup, a first for the network.

David Sternberg, evp and COO of emerging networks at Fox Cable Networks Group, said since FSC passed the 30 million household mark (nearing 33 million), it has attracted a lot of new advertisers to the network.

“A lot of it [growth of the network] can be tied to the overall increased awareness of MLS and soccer in this country,” he said.

The





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