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NEW YORK Fox has awarded the international portion of its media account to Aegis Group’s Vizeum, according to sources. That business is worth an estimated $350 million.
Fox awarded the North American portion of the account to Publicis Groupe’s Zenith Optimedia a month ago. That assignment is worth at least $750 million.
The film studio launched a global media review last August, indicating that it would consolidate its account at one shop—or at least trim its roster.
Vizeum,
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