Fox Focuses On Females

As the network enjoys a resurgence this season, Fox Broadcasting Co. has set its sights on developing more dramas that appeal to female viewers, Fox brass told media buyers Tuesday during a preview of its development slate for the 2001-02 season.

“We continue to feel that females are underserved by this network,” Fox entertainment president Gail Berman said during a presentation to media buyers held at the Four Seasons Hotel in Beverly Hills. Noting that Fox in the past has had success with such female-skewing shows as “Party of Five” and “Beverly Hills, 90210,” Berman said “our drama development is geared toward continuing that relationship.”

Among the projects in the works that fit that description are the romantic dueling-detectives dramedy “When I Grow Up” from “Moonlighting” creator Glenn Gordon Caron; “Pasadena,” an “American Beauty”-like family drama starring Dana Delany; and “Emma Brody,” about an American woman who decides to make a fresh start in life by taking a job at the American embassy in London.