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Client Is Seeking New Creative Resources
LOS ANGELES–Agencies on the East and West Coasts began sending reels to Fox Family Channel last week, whom sources said is seeking a shop to handle creative duties on its $15-20 million account.
Pittard Sullivan, the Culver City, Calif.-based entertainment agency that handled creative chores for the $30 million relaunch of the cable network in August, is also seeking additional assignments from the Los Angeles-based channel.
However, Rich Cronin, the channel’s new president and chief executive officer, is said to be interested in alternative creative resources and has directed Fox Family’s marketing executives to solicit reels from other shops, sources said.
Executives from Fox Family did not return calls.
A representative of Pittard Sullivan said, “We have a very successful relationship with Fox Family Worldwide and see no reason why this relationship will not continue.
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