Fox Exec Sees Solution to Copyright Issues

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Better filtering technology and revenue-sharing deals will head off most litigation between content owners and video-sharing sites like YouTube, predicted a Fox media executive.

“There is demand for our content on these platforms,” said Jonathan Cody, vice president of Fox Digital Media, at the UBS Global Media and Communications Conference here. “We are very interested in the technological solutions first.”

For now, however, the legal environment for YouTube and its smaller peers remains murky. BusinessWeek reported that Google was in talks with major media companies about licensing deals that could net the firms upwards of $100 million apiece.

“We





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in