Fox On Demand Boosts Local Reach

NEW YORK Fox Interactive Media said it plans to expand the distribution of Fox On Demand—its online video platform for streaming the network’s top prime-time shows—to more than 200 of its network affiliate Web sites.

That means local Fox stations across the country will be able to stream full-length episodes of shows such as 24, Bones and Prison Break on their Web sites. Previously, Fox On Demand was only available on MySpace and on the sites of Fox’s 24 owned and operated stations. Through the new arrangement, Fox and its affiliates plan to share any associated ad revenue.

In addition to free, ad-supported streaming of shows, Fox plans to introduce a new feature that lets fans purchase and download episodes of shows to own, much like iTunes.

The new e-commerce functionality will be powered by the Fox Interactive Media property Direct2Drive, which already sells video games and movies.