Fox Business Network Says It's Ready to Fight

NEW YORK In the lead-up to the launch of the hotly anticipated Fox Business Network, details about what viewers can expect when the channel goes live on Oct. 15 were obscured behind a scrim of metaphor, as News Corp. executives sketched the broad contours of the initiative with vivid references to warfare, conquest and populism.

And while media buyers were prepped with the same sort of ambiguities, that hasn’t stopped them from lining up to get their clients a place at the table.

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