Fourth Estate: Faith, Hope And Clarity

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Touched by an angel could use some heavenly intervention. Sure, the series has been blessed with ratings and critical acclaim, but the devil-may-care attitude of advertisers toward the Sunday night hit has vexed CBS executives and underscores media buyers’ urban bias with programming.
When CBS unveiled Touched by an Angel in 1993, executives had faith the series would connect with viewers. All the indicators were there. A double whammy–the end of the millennium, coupled with baby boomers dealing with their own mortality–sparked a buying spree of spiritually related products.




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