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When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a PR dream and an intellectual-property nightmare.
As New York pharmacy chain Duane Reade learned this week, cavalierly pushing out a celebrity photo on Twitter can have some severe repercussions. The store's tweet featuring a paparazzi photo of Katherine Heigl shopping at a Duane Reade has resulted in a lawsuit from Heigl, who's demanding $6 million in damages.