Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a PR dream and an intellectual-property nightmare.