4 Ways to Avoid Being Sued by a Celebrity Over a Tweet

Legal experts share tips for brands as Heigl takes Duane Reade to court

When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a PR dream and an intellectual-property nightmare.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."