4 Ways to Avoid Being Sued by a Celebrity Over a Tweet

Legal experts share tips for brands as Heigl takes Duane Reade to court

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a PR dream and an intellectual-property nightmare.

As New York pharmacy chain Duane Reade learned this week, cavalierly pushing out a celebrity photo on Twitter can have some severe repercussions. The store's tweet featuring a paparazzi photo of Katherine Heigl shopping at a Duane Reade has resulted in a lawsuit from Heigl, who's demanding $6 million in damages.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in