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Four agencies are competing for the chance to help rebrand MySpace as the beleaguered social-networking site gears up for a relaunch later this year.
New York agencies Bartle Bogle Hegarty and Droga5, Pereira & O’Dell of San Francisco and Los Angeles-based Goodness Mfg. made final presentations last week, sources said.
The review for the News Corp.-owned property is being led by consultancy Select Resources International in Santa Monica, Calif., a client representative confirmed. The rep said the winning shop will fashion a branding campaign, but declined to disclose other details or confirm the finalists.
Sources expect a decision later this week.
MySpace
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